Who is Goff talking about when he uses the expression “those who are becoming love”? Is this meant to describe all Christians, a subset of Christians, or a select set of individuals regardless of their religion? How does Goff recognize them?

Goff uses the phrase “friends of Jesus” to describe individuals who personally knew Jesus in the first century as well as people who are followers of Jesus today. On the other hand, he never calls Christians disciples, apostles, or followers and seldom uses the name “Christian” anywhere in the book. Why has he adopted the title “friends of Jesus” in place of the historically traditional names of Christians?

Goff clearly equates Jesus with God. When referring to Jesus, however, he does not use any traditional title such as Christ, Son of God, Lord, or Savior. Why might Goff so obviously abstain from using traditional Christian titles for Jesus?