Kotter emphasizes the urgency of making changes in business, noting that businesses need to undergo transformations to keep them afloat in the 21st century. What are the two main reasons why Kotter feels change is important to modern businesses? How does he support this argument?

The traditional business practices Kotter highlights are often identified as working well in slower business environments. What does Kotter mean by “slower,” and what are some of the methods and operations that work well in “slower” environments? Why do these practices fail in “faster” environments?

Kotter often uses hypothetical characters in brief examples to show how a dynamic or strategy works in real life. Pick one such example and explain how it further develops one of Kotter’s ideas. Why do these hypothetical examples work? How do these examples relate to the “personal” tone of the book?