Anchoring refers to a psychological phenomenon in which an initial piece of information or suggestion influences subsequent judgments and decisions. Kerr discusses this concept concerning how leaders and teams set expectations and benchmarks for performance. In the book, Kerr presents anchoring as a tool for shaping perceptions and motivating individuals to reach higher standards. For example, by setting an exceptionally high goal or standard, even if it seems unrealistic, a team can “anchor” their expectations at a higher level, thus potentially improving their overall performance.

In the context of Legacy, bad faith refers to the act of compromising one's authentic self and values due to external pressures or societal expectations. It is a concept Kerr borrows from existentialist philosophy, particularly the work of Jean-Paul Sartre. In the book, Kerr presents bad faith as the antithesis of authenticity, describing it as a form of self-deception where individuals deny their true nature and freedom of choice. Kerr portrays bad faith as a significant obstacle to effective leadership and personal growth, as it prevents individuals from fully realizing their potential and living according to their core values. Kerr argues that succumbing to bad faith can lead to a loss of personal authority and the ability to inspire others, which are crucial elements for successful leadership as exemplified by the All Blacks.