James Kerr is an author, speaker, and advisor specializing in leadership, high performance, and cultural transformation. Kerr’s expertise spans elite sports, military, and corporate sectors. Kerr’s work focuses on several key areas, including leadership development; establishing high-performing cultures; teamwork and organizational culture; and mindset and resilience. US and UK Tier One Special Forces, Formula 1 teams, Premier League football managers, and corporations such as Google, PayPal, Dyson, and Boeing have sought out his insights.

Legacy, published in 2013, is Kerr’s most notable, bestselling work. The book explores the leadership and cultural strategies that have made the New Zealand All Blacks one of the most successful sports teams in history. It delves into the team’s core values, practices, and mindset, translating these insights into applicable lessons for business and organizational leadership. Legacy fits into Kerr’s broader body of work by serving as a foundational text for his ideas on high-performance culture and leadership. The principles outlined in the book inform his speaking engagements, workshops, and consulting work.

Within the broader landscape of business literature, Legacy aims for a unique approach by drawing leadership lessons from the world of elite sports. It bridges the gap between sports psychology and business management, offering perspectives on creating and maintaining high-performance cultures.