Doerr discusses the importance of company culture, which he defines as “the living expression of its [the organization’s] most cherished values and beliefs” (212). He argues that company culture affects the capacity of OKRs and CFRs to drive high performance and success within an organization. In turn, OKRs and CFRs encourage a culture of accountability and transparency by fostering alignment, connection, autonomy, and engagement.

He gives the example of Coursera, a leading online education platform, which uses OKRs to establish and communicate goals at different levels of the organization. Coursera connected OKRs to the mission statement of the company, tying the organization’s values to its objectives and key results. This alignment helped foster a strong company culture in which employees felt connected to the overall mission and understood how their individual contributions contributed to the larger goals.

Doerr highlights the company Lumeris, a technology firm in the healthcare industry, to illustrate the importance of company culture. This chapter includes writing by Chief HR Officer Andrew Cole. Doerr explains that before implementing