Why are the three CEOs so easily convinced that the apocalypse has arrived? How are their reasons similar? How are they different? What do these reasons reveal about their characters?

What are Martha’s reasons for perpetrating such a hoax? Compare and contrast her reasons to those of Selah, Badger, or Albert. How are these reasons similar? How are they different?

Why does Zhen agree to participate in Martha’s plan? What elements of her background propel her toward this decision?