“There is one thing that is common to every individual, relationship, team, family, organization, nation, economy, and civilization throughout the world—one thing which, if removed, will destroy the most powerful government, the most successful business, the most thriving economy, the most influential leadership, the greatest friendship, the strongest character, the deepest love.”

This quote introduces the cornerstone theme, The Importance and Value of Trust. It emphasizes the pervasive nature of trust and its ability to sustain various entities—from interpersonal relationships to global economies—as well as the disastrous consequences of its absence. It also asserts that trust is a universal requisite, regardless of context or scale, setting the tone for the expansive discourse on trust that follows.

“Contrary to what most people believe, trust is not some soft, illusive quality that you either have or you don’t; rather, trust is a pragmatic, tangible, actionable asset that you can create—much faster than you probably think possible.”

This quote underscores the theme of The Learnability and Restorability of Trust. It challenges the belief that trust is a static or nebulous attribute. Instead, Covey posits that trust is a practical and tangible asset that can be actively cultivated. This aligns with Covey’s advocacy of proactive efforts in trust building and restoration.

“Simply put, trust means confidence. The opposite of trust—distrust—is suspicion. When you trust people, you have confidence in them—in their integrity and in their abilities. When you distrust people, you are suspicious of them—of their integrity, their agenda, their capabilities, or their track record. It’s that simple.”

This quote touches on the book’s foundational understanding of trust and its importance. Covey simplifies trust by equating it to a basic human emotion—confidence, specifically in an individual’s integrity and capabilities. Integrity is one of the four cores of credibility that Covey later expands upon.