Hill discusses the importance of specialized knowledge in achieving success. He distinguishes between general knowledge, which is of limited use in wealth accumulation, and specialized knowledge, which is organized and directed towards a definite goal. However, knowledge alone does not attract money unless it is applied through practical plans of action towards the accumulation of wealth.

The chapter highlights the misconception that formal education guarantees success. Henry Ford is one example that practical knowledge and the ability to apply it effectively are more important. Hill argues that education should focus on teaching individuals how to organize and utilize knowledge rather than simply acquiring it.

Specialized knowledge can transmute desire into wealth; individuals must possess knowledge relevant to the service, merchandise, or profession they intend to offer. However, a lack of necessary specialized knowledge can be compensated for by leveraging a “Master Mind” group or collaborating with others who possess the required expertise.

Hill provides practical advice on acquiring specialized knowledge, including utilizing one’s own experience, cooperating with others, attending colleges and universities, accessing public libraries, and enrolling in special training courses. He emphasizes that knowledge has value only when applied towards achieving specific goals.

Hill presents real-life examples to illustrate the significance of specialized knowledge in achieving success.